Invited by the Rembrandt House Museum, another famous Amsterdam creative brand steps into the footsteps of Rembrandt. Following the immense success of the temporary tattoo workshop by Schiffmacher & Veldhoen in 2023, fashion brand G-STAR is innovatively translating Rembrandt’s craftsmanship into Denim. Inspired by Rembrandt’s etching technique and his iconic self-portrait from the museum collection, the G-STAR design team has combined the latest laser technologies with experiments on various types of Denim. This is G-STAR’s tribute to ancient craftsmanship in a modern way.
Rembrandt was not only a great painter, he was also a phenomenal etcher. For example, he not only printed his prints on regular paper, but also experimented with other materials, such as parchment and Japanese paper. This was the reason for G-STAR to give a modern interpretation to his innovative way of experimenting. The designers chose Rembrandt’s self-portrait from 1639 as a basis and investigated with the latest laser technology which types of denim, washings and coatings yielded the best results. In addition, the artworks were adjusted a little bit. Sometimes with the help of AI. The Etched Denim exhibition shows some of Rembrandt’s famous prints and also shows the research into the denim collection.
At the same time as the exhibition, G-STAR is launching a capsule collection. It consists of two denim jackets, two jeans, a shirt and a parka. The unisex collection is available from 31 October in selected G-STAR stores and on g-star.com.
ETCHING ON DENIM
Family workshop
During the Christmas holidays, you can print your own etching on denim. Get started with Rembrandt’s etching technique and discover how you can print your own drawing on denim.
These family workshops are organized daily during the Christmas holidays (closed on Christmas Day), costs €7.50, museum entrance not included. Suitable for everyone from 8 years and up. With a Stadspas, the workshop and museum entrance are free. Maximum 15 participants.
Book your tickets here: Museum Rembrandthuis – online tickets
