Local Activities and Digitization Make Art More Accessible to a Wider Audience

As a partner of the arts and culture sector, Mastercard is committed to making art widely accessible to everyone. Through this collaboration, Mastercard honors unique cultural experiences tied to the rich heritage of Rembrandt in the Netherlands.

“Art has the power to inspire, connect, and offer new perspectives on the world. At Mastercard, we understand that people’s passions—such as art—are very important. That’s why we are a proud partner of an iconic museum like the Rembrandt House,” says Roxanne Pinckers, Director of Marketing & Communications at Mastercard.

“A visit to Rembrandt’s house and his studio is an unforgettable experience. Here, he painted many masterpieces now displayed in the world’s most renowned museums. Our paint demonstrations allow you to look over the master’s shoulder and learn about his craftsmanship—something you can’t experience anywhere else. Thanks to Mastercard’s support, we are excited to continue inspiring both national and international visitors with this experience,” says Milou Halbesma, Director of the Rembrandt House Museum.

Priceless Experiences

Through Priceless.com, Mastercard offers cardholders worldwide access to exclusive digital and physical experiences. In partnership with the Rembrandt House Museum, Mastercard provides cardholders with a unique opportunity to step into Rembrandt’s world. These special activities create a personal and profound connection with the life and work of the famous painter. For example, with “Walking with Rembrandt,” Mastercard and the Rembrandt House Museum offer a free, accessible experience that immerses visitors in the life of the renowned artist.

Some benefits and experiences for Mastercard cardholders include:

• Guaranteed Access: Always gain entry, even on busy or sold-out days.
• Early Access: Experience the museum on the first Monday of the month from 9:00 to 10:00, before it opens to the general public.
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• 10% Discount in the Online Museum Store: Special benefit for cardholders in the museum’s online store.
• Dining in Rembrandt’s Kitchen: Enjoy an exclusive three-course dinner in the authentic 17th-century kitchen where Rembrandt lived and worked.
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